Indie Film Club Miami

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Tag: weblift

The Ultimate Social Media Workshop hosted by the Experts at Weblift

Why is Social Media so Important?

98% of adults in the US use social media. Whether you’re looking to promote your latest film, increase the status of your career, or gain additional exposure for your business, a solid social media strategy is more necessary than ever. Get answers to important questions like: Where should I advertise (Facebook, Instagram, Youtube,etc) and how? How can I reach more people to get more followers and likes? and how to measure and optimize results?

  1. What do I do with all this Social Media stuff? – Create a successful strategy
  2. New Social Media Trends: Vine and Snapchat – How and why you should use them
  3. No website, no money, no problem! – Free and low cost website solutions
  4. Running a Successful Kickstarter/Indiegogo Campaign
  5. Social Media Metrics – How to know if it’s working?
  6. What is SEO and GoogleAdwords – Mastering Google
  7. Work smarter/not harder – automate your social media strategy


The Experts at Weblift

WebLift makes online marketing simple for small and medium businesses. Get everything your business needs to “Be Found, Be Liked, and Be Effective” in one affordable, expertly-managed package. WebLift is not a DiY software platform or a tool… we offer a completely managed marketing solution, so while some companies only offer SEO, or Social Media Marketing, or PPC ads, we provide all of these services together to get you the most effective solution possible. With 14 years of expertise, you can trust your marketing is in good hands.


Meet Your Hosts

Pedro Sostre


Recognized as an Internet business and marketing guru, Pedro Sostre is data driven, tech savvy, and fluent in a variety of media. He is author of “Web Analytics for Dummies,” and is pioneering Conversion Design, a design concept which blends traditional graphic design principles with search engine optimization, usability, and analytics analysis to create successful web solutions.

Pedro fell in love with the World Wide Web, its opportunities and its challenges in 1999. Since then he’s done everything from corporate identity consulting, to multimedia design for a major dot com, to launching his own firm, Weblift. In the course of his career, he’s had the opportunity to create work for companies like CBS Sportsline, BMW Motorcycles, Reebok and Motorola, among others.

Pedro has been a columnist for Revenue magazine and is regularly quoted in media outlets, including, Web Host Industry Review, and Internet advertising hot spot Adotas. Pedro’s coveted knowledge has also landed him invitations to judge design awards at Content Week. An accomplished marketer with several successful Internet properties, Pedro is a New Media entrepreneur who understands how to blend art and business to reap financial rewards.


Andrea Mendoza

Andrea Mendoza is a marketing and messaging expert with a passion for helping businesses develop successful marketing strategies. She attended Florida International University and was a key part of the team at Roaring Concepts, an American Marketing Association agency that is completely student led.

She joined WebLift in 2014 and is in charge of the managed marketing division. She is the primary point of contact for new and existing clients and loves to brainstorm and develop new strategies to increase reach, conversions, and overall effectiveness.

As a native of Peru, and a part of South Florida culture for almost 10 years, she also has a unique passion for Spanish-language marketing and marketing targted to Latin American. She is creative, passionate, and always up for a challenge. When she’s not devising business solutions, you can find her reading or pursuing her passion for the performing arts through dance, acting, or playing guitar.


Where: O Cinema Wynwood, 90 NW 29th Street

When: October 4

Time: 9:30 AM – 1:30 PM